India's leading online language portal Oneindia added a fresh feather to its crown with the launching of the Bengali portal http://bengali.oneindia.in. Starting a portal in one of India's most-spoken language is a major step that the Oneindia family has taken towards reaching out to a bigger audience. Bengali is the latest addition to Oneindia's language stable that comprises English, Hindi, Kannada, Malayalam, Tamil, Telugu and Gujarati.
With the launch of its Bengali portal, Oneindia aims to widen its base in East India as well.
The Bengali site will regularly update news stories round the clock, including breaking news, sports, political developments and stories of national and international significance. The readers will also find relevant content in categories like films, jokes, picture galleries and videos.
Sriram Hebbar, the Chief Executive Officer of Greynium Information Technologies Pvt. Ltd, which owns Oneindia, said: "When Oneindia launched Gujarati Edition, I assured that we will be coming up with new language portals. This is our treat to the Bangla readers. Being the second most commonly spoken language in the subcontinent, we see big value and opportunity in it. The cultural ethos and heritage will keep Bengalis coming to our site to feel the same."
Users of the Bengali Oneindia site can register for newsletter, which we will begin soon. Oneindia Bengali has been developed in Unicode font to support all browsers.
Even the portal's social media following on Facebook and Twitter will be in Bengali.
Bengali Oneindia has also been made in responsive format with a view that usage of the internet through hand-held devices is going up. In India, internet traffic via mobile phones has overtaken desktop Internet usage in May 2012.
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